Consultancy Services

Destination Marketing

With over 30 years of experience in destination marketing to the meeting and incentive industries worldwide, Carolyn Dow is well qualified to help convention bureaux, hotels, venues etc develop the potential of their destination to these important markets.

Business Tourism

• Guidelines for destinations to allow them to realise their potential for business tourism
• Product audit, product/market fit analysis, development of business plans
• Tailor-made seminars for those new to the meeting and incentive industry

Events tourism

• Basic advice on how to attract sporting and cultural events
• Advice on how to market events

Leisure tourism

• Advice and assistance to destinations and tourism businesses on identifying markets and satisfying visitor expectations

Event Organisation

• cost-efficient coordination of all aspects of single promotional events from venue selection to entertainment, print to travel and accommodation.

Mystery Shopper

'O wad some Power the giftie gi'e us,
tae see oursels as ithers see us!'

• discreet observations and candid appraisals of your or your competitors' services can ensure that your service is kept at its absolute peak

Seminars and Presentations

Carolyn Dow has been a speaker or presenter in various countries in Europe, Latin and North America and the Middle East. Seminars and presentations are tailor-made to the destination or audience, and have included:

• 'Attracting Foreign Visitors to Events' (Slovakia)
• 'The Basics of Incentive Travel' (London)
• 'Business Tourism' (Poland)
• 'Destination Management - the Visitor Experience' (Baltic Countries)
• 'Effective Leadership' (Belgium and Mexico)
• 'Why Incentives' (Moscow, Russia)